Case Study
Your Meal Plan
Dietary and weight loss plan
About Your Meal Plan:
Your Meal Plan was created to help potential clients lose weight by providing a personalized diet and exercise plan for a set amount of money. The theory holds that a properly operating digestion system combined with perfect personalized nutrition planning can help anyone lose weight quickly and for good. Clients are more likely to follow a given plan rather than be left to their own resources when choosing what to eat and what exercises to perform. Offering different programs and levels of exercise, Your Meal Plan was created to help clients lose weight and feel great in the process.
Requirements:
Strictly an internet play, YourMealPlan.com had to be very easy to navigate and comprehend for those potential clients looking to lose weight. Using examples of extreme weight loss, the principals hoped to gain the trust of those who have been trying everything to lose weight but still found doing so an elusive and difficult prospect. Target sales were requested to fall within the 1.2 – 2.6 per thousand visits and they have subsequently been right on target and within the projections.
Discussions:
It was decided that Your Meal Plan would follow the latest trends for marketing sites in that most of the story was and sales generation would happen on the home page. There are 4 levels of meal and exercise planning and this needed to be as obvious as possible. The thinking was also that making the user scroll and read the first page was required. According to this theory, once a potential client was involved emotionally in the success stories and could imagine oneself losing the weight, the chances of an online sale were much higher. Web users don’t mind scrolling if all pertinent info is displayed on the home page.
Outcomes and Conclusions:
Reaching projected sales numbers, Your Meal Plan.com performed as expected. Combined with SE promotion the magic sales percentages have been attained and continue to improve as the key words and promotion techniques are adjusted.
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